PROFESSIONAL EXPERIENCE IN MARKETING COMMUNICATION:
Started career in Karachi in 1966 with W. S. Crawfords Limited, a UK based advertising company of repute (now a component of Satchi & Satchi).
While in Crawfords, was entrusted with the job of developing campaigns for mass-media communication.
Joined East Asiatic Advertising Limited in 1968.
Pioneered the concept of Modern Advertising and Consumer Research in the then Pakistan, by creating campaigns for small savings amongst daily – wage earning laborers and initiating Total Offer Test, Market Mapping Studies and Communication Effectiveness tests for various International Agencies and Multi-National Companies.
Conceived and created successful campaigns on such issues as “Vitamin A fortification through everyday food (for Helen Keller), “Diarrheal Remedy through Home-made Saline” (for Bangladeshi Rural Advancement Committee), Iodine Deficiency Disorder for UNICEF etc.
Presently the Group Chairman of Asiatic 3Sixty, the largest total communication company in the country.
Asiatic Marketing Communications Ltd. handles Marketing Communications assignments for about 20 (twenty) leading companies/organizations of the country.
Directly supervised making of over 100 advertising films and videos.
Also Chairman of MRC-MODE LTD., one of the largest Marketing & Social Research Companies of Bangladesh, Asiatic Events Marketing Limited, one of the largest events activation companies of the country; Asiatic Mindshare, Asiatic Maxus and Asiatic Media Edge, three leading media planning – dissemination and monitoring companies handling about 60% of the country’s Media business, Nayantara Communication – Maker of Sisimpur – The Bengali adaptation of Sesame Street.
TRAINING & HONOURS
1995 - Sam Meek course of J. Walter Thompson for Senior Advertising Managers
1995 - West Asian Business Conference of J, Walter Thompson in Lungkawi, Malaysia
1987 - Jury of Zimbabwe Advertising Contest, organized by Zimbabwe Advertiser’s School
1985 - United States Information Agency tour of American Regional Theatre and Theatre School
1980 - British Council Visitor-ship to U.K. Theatre Schools & Directorial attachment to Academy of Music & Dramatic Arts
An overseas associate member of the Population Crisis Committee, Washington D.C., U.S.A.
Visiting speaker on Marketing Communication at the Management Development Centre, Government of the People’s Republic of Bangladesh
Visiting speaker on Marketing Communication at the Institute of Business Administration, University of Dhaka
Member of the prestigious Market Research Society of U.K.
Member of the Royal Photographic Society of U.K.
Trustee-Freedom Fighter’s Memorial Trust, Bangladesh
Orientation on Marketing Communication at J. Walter Thompson Company, London
Orientation on Creative Material Development at SSC & B. Lintas Limited, London
Orientation on Direct Marketing at Ogilvy & Mather advertising, Singapore