Aly Zaker was born in Chittagong on November 06, 1944. He completed his studies in sociology from the University of Dhaka. He started his career in Karachi in 1966 with W.S. Crawfords Limited, a UK based advertising agency of repute. Aly joined East Asiatic Advertising Limited in 1968 and pioneered the concept of Modern Advertising and Consumer Research in the then East Pakistan.
He created innovative campaigns for savings amongst daily-wage earning laborers. Introduced awareness generation campaigns on the contribution of export oriented industries amongst masses. Initiated Total Offer Tests, Market Mapping Studies and Communication Effectiveness research for various International Agencies and Multi-National Companies.Continue reading
Aly Zaker, presently the Group Chairman of Asiatic 3Sixty, the largest total communication group in the country, started with a single company employing just eight people in independent Bangladesh in February of 1972. By dint of hard work, devotion and far sightedness the tiny company branched out to various relevant profit center soon to emerge as the largest communication conglomerate in Bangladesh. The group consist of Asiatic Marketing Communication Ltd., Asiatic Talkingpoint Communications Ltd., Asiatic Mindshare, Wavemaker, ForthoughtPR, Ddhoni Chitra Ltd, Asiatic Exp Ltd, Stencil Bangladesh Ltd., Moitree Printers Ltd., MRCB Ltd. and Radio Shadhin.
Aly Zaker has been a Jury on advertising contests held at home and abroad. He has also received several awards. He was an overseas associate member of the Population Crisis Committee, Washington D.C., U.S.A. He is also a Member of the Prestigious Market Research Society of U.K. and Royal Photographic Society of U.K. He is a Trustee of the Freedom Fighter's Memorial Trust and Liberation War Museum of Bangladesh.
Aly Zaker is a celebrity in theatre, television and film arena of Bangladesh. He is the President of Nagorik Natya Sampradaya and directed and acted in several plays for Nagorik. He adapted plays by Moliere, Brecht, Zuckmayer, Chekov, Albee and Shakespeare. For his contribution to Bangladesh theatre, he was awarded with the prestigious State Award of ‘Ekushey Padak’ in 1999 and innumerable other awards have enriched his extra-professional career.